A typical Family Attorney Business website has only 5-6 pages (Home – About Us – Practice Areas – Firm Overview – Testimonials - Contact Us). That does not create a lot of indexation or placeholders on the major search engines. By building out the website and creating separate pages for each of the services (combined with city modifiers or their name), the Family Attorney Firm can get listed on the search engines for each of those different keyword combinations. Here is an example:
Home – About – Firm Overview – Contact Us Sub-pages for each service – Detroit Family Lawyers, Murphy Law Firm, Scott & Associates Family Law Firm, etc. They often provide services in a large number of towns outside their primary city. In order to be found on the major search engines for EACH of those sub-cities, additional pages need to be created: |
Once the pages are built for each of your core services, each of the pages need to be optimized from an SEO perspective so that the search engines understand what the page is about and list you for those words. Here are some of the most important items that need to be taken care of for on-page search engine optimization:
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The Ultimate Internet Marketing Checklist for Family LawyersIt can be tremendously frustrating trying to figure out how to get more calls & leads from the Internet with so many different approaches (SEO, PPC, Social Media, Pay-Per-Lead) and various providers calling you every day offering you the next best thing (YellowPages, DexKnows, Angie’s List, ReachLocal). What do you do, what order do you do it in, and who do you trust? Over the years working with Family Attorneys, we have discovered the key elements of a successful Internet marketing strategy and we’ve boiled it down to a simple checklist. This checklist will help you identify what is missing from your current strategy and what you must focus on next to take your company to the next level. |